Almost every job ends with the logo. The opening of a video, the end of a reel, the signature of a presentation. It is a small piece, but it is the one everyone sees, and animating it well usually means opening a heavy program for a few seconds of work. The animated logo is a new door in FRISO for exactly that task.
From the file to the video
- Your logo. Choose the file, drop it on the page or paste the SVG code. If you saved a brand with a logo in Projects, it shows up as a button.
- How it comes in. Six ready styles, and the preview plays from the start on every click.
- The video. Light, dark or transparent background, square, horizontal or vertical, and an optional line below, like the name or the tagline.
- Download. An mp4, a project for After Effects or, on Pro, a video with a transparent background (webm).
Six ways to come in
- Trace and fill. The outline draws itself and the color fills in. The default, and the most classic.
- Build. The parts arrive from outside and fit together.
- Sprout. Each part pops in with a bounce, from the largest to the smallest.
- Rise in sequence. The parts rise one after another.
- From the center out. It opens from the middle of the logo to the edges.
- Come into focus. It slowly comes out of the blur, like a camera.
In parts, not in one block
Bring the file the way it comes out of Illustrator, Figma or Inkscape. Groups, styles, gradients and repeated symbols are read as they are, and every letter of the name becomes a part of its own.
An SVG with more than one shape comes in parts: each part keeps its color and its place and moves on its own, so a symbol and a word can arrive at different moments. A PNG or JPG comes in whole. The length adjusts itself: the logo arrives, holds for a moment and ends.
When you want more, Done opens the full Motion with your logo there, part by part: change the timing, the delay, the curve, the order and the pivot of each one. In After Effects, each part is a layer.
Free and Pro
- Free: every style, the mp4 in 1080p, and 1 After Effects project a month.
- Pro: fine-tuning of each part (timing, delay, curve, order and pivot) to create an entrance of your own, transparent background, 4K, and After Effects without a limit.
Learn it in 45 seconds
The animated logo has its own place in FRISO: Logo, in the top bar, next to Lettering. There is a short tutorial that goes from the file to the download, with captions in English, Portuguese and Spanish, in Tutorials, under Animated logo.