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    <title>The FRISO newsletter</title>
    <link>https://friso.id/blog/</link>
    <description>Creative process, inspiration, motion design and what is new in FRISO. One issue a week, in English and Portuguese.</description>
    <language>en</language>
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      <title>Sound comes last and decides first</title>
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      <pubDate>Fri, 06 Nov 2026 12:00:00 GMT</pubDate>
      <category>Creative process</category>
      <description>185 songs in a playlist, none of them right, and a pianist met by chance in a recording studio. What the sound of Fala, Vô! taught me about rhythm, silence and planning.</description>
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      <title>The making side of FRISO, rebuilt: Motion, Layout, Lettering, Assets and an animated logo</title>
      <link>https://friso.id/blog/motion-layout-lettering-assets-new</link>
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      <pubDate>Thu, 05 Nov 2026 12:00:00 GMT</pubDate>
      <category>FRISO in practice</category>
      <description>The tools where your ideas become pieces got a new face. Less on the screen, more room for the work, and an AI that draws what you ask inside the editor.</description>
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      <title>Your home for creativity: why we rebuilt FRISO</title>
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      <pubDate>Wed, 04 Nov 2026 12:00:00 GMT</pubDate>
      <category>FRISO in practice</category>
      <description>FRISO started as a tool to make things move. My projects never started in a tool. This is what changed, and why.</description>
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      <title>How to build a moodboard that actually guides the project</title>
      <link>https://friso.id/blog/how-to-build-a-moodboard</link>
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      <pubDate>Tue, 03 Nov 2026 12:00:00 GMT</pubDate>
      <category>Creative process</category>
      <description>The client approved the board. Three weeks later the piece looks nothing like it. Seven rules that turn a moodboard into decisions the whole project follows.</description>
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      <title>Nothing arrives at the same time</title>
      <link>https://friso.id/blog/follow-through-overlap-and-stagger</link>
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      <pubDate>Fri, 30 Oct 2026 12:00:00 GMT</pubDate>
      <category>Motion design</category>
      <description>Follow through, overlapping action and secondary action: three principles about the moment after the movement, and why a card should never simply stop.</description>
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      <title>Color that tells time</title>
      <link>https://friso.id/blog/color-that-tells-time</link>
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      <pubDate>Fri, 23 Oct 2026 12:00:00 GMT</pubDate>
      <category>Creative process</category>
      <description>Two worlds, two palettes, and a grade that slowly drains the color out of a room. How color did half of the storytelling in Fala, Vô!, and how to plan it in any project.</description>
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      <title>Timing is the emotion: count the frames</title>
      <link>https://friso.id/blog/timing-count-the-frames</link>
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      <pubDate>Fri, 16 Oct 2026 12:00:00 GMT</pubDate>
      <category>Motion design</category>
      <description>Twelve frames and twenty-four frames can move a card the same distance and say opposite things. A short guide to timing, in frames.</description>
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      <title>Objects that carry the story</title>
      <link>https://friso.id/blog/objects-that-carry-the-story</link>
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      <pubDate>Fri, 02 Oct 2026 12:00:00 GMT</pubDate>
      <category>Creative process</category>
      <description>A short film has no time to explain. A paper plane with a number on its wing told the audience how many days had passed. What the objects in Fala, Vô! can teach anyone who tells stories with images.</description>
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    <item>
      <title>Slow in, slow out: why linear motion looks like a machine</title>
      <link>https://friso.id/blog/slow-in-slow-out-easing-curves</link>
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      <pubDate>Fri, 02 Oct 2026 12:00:00 GMT</pubDate>
      <category>Motion design</category>
      <description>The computer fills in every frame between two keyframes. How it fills them is your decision, and it is the difference between a card that moves and a card that lives.</description>
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      <title>From a board to a finished scene</title>
      <link>https://friso.id/blog/from-a-board-to-a-finished-scene</link>
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      <pubDate>Fri, 25 Sep 2026 12:00:00 GMT</pubDate>
      <category>FRISO in practice</category>
      <description>One idea through the whole of FRISO, without downloading and uploading files in between: references, images, motion, a title, a piece of interface and After Effects.</description>
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      <title>Where movement hides</title>
      <link>https://friso.id/blog/where-movement-hides</link>
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      <pubDate>Fri, 25 Sep 2026 12:00:00 GMT</pubDate>
      <category>Inspiration</category>
      <description>Most of what I know about motion I learned away from the screen. A small field guide to the movement around you, and how to take it home.</description>
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      <title>Start with references, not with software</title>
      <link>https://friso.id/blog/start-with-references-not-software</link>
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      <pubDate>Fri, 25 Sep 2026 12:00:00 GMT</pubDate>
      <category>Creative process</category>
      <description>Before the first keyframe there is a board. How a research trip, one project page and a list of shots decided more about a short film than any software did.</description>
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      <title>Twelve principles, one screen</title>
      <link>https://friso.id/blog/twelve-principles-of-animation-for-motion-design</link>
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      <pubDate>Fri, 25 Sep 2026 12:00:00 GMT</pubDate>
      <category>Motion design</category>
      <description>Disney's twelve principles were written for characters on paper. They still decide whether a card, a title or a chart feels alive.</description>
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